Secret City Tours
Uncover Dubai’s hidden stories through curated journeys led by local experts and shaped with Nara’s signature hospitality.
Immerse yourself in the soul of the city, its culture, flavors, craft, architecture, and traditions, revealed through meaningful encounters and authentic moments.
Limited availability during peak season – Advance booking recommended
Discover a Side of the City Few Ever Experience
Authentic Encounters
Meet artisans, experts, and locals who bring Dubai’s culture to life through personal stories and hands-on experiences
Curated Journeys
Thoughtfully designed routes shaped around history, architecture, craft, cuisine, and the city’s evolving identity
Taste & Explore
Sample regional flavors, visit specialty markets, and discover hidden culinary gems known only to residents.
Insider Access
Experience rare locations and behind-the-scenes moments that are not typically available on standard city tours
SECRET CITY TOURS
Meet Miriam
Your guide to the city. Fluent in English, French, and Italian, Miriam is more than a guide, she’s a storyteller, cultural bridge, and insider to Dubai. With warmth and deep knowledge, she brings the city to life through hidden corners, local connections, and unforgettable encounters.
“Every alley has a story, and every flavour carries history. My joy is sharing those moments with our guests.”
-Miriam
Local Expertise
Guided by storytellers who bring the city to life
Flexible Routes
Adjust pace, stops, and duration to your mood
Meaningful Encounters
Meet artisans, chefs, and residents along the way
- Emirati culture, history & architecture
- Insightful storytelling from experienced local guides
- Visits to traditional districts and hidden gems
- Optional refreshments & cultural tasting stop
SECRET CITY TOUR
The Fashionista
For the love of all things fashion
Discover Dubai’s most stylish secrets
Step into the beating heart of Dubai’s creative fashion scene, where modern design meets local artistry.
“The Fashionista” tour unveils the city’s most exclusive ateliers, concept boutiques, and emerging designers shaping the Middle East’s next fashion era. Perfect for those who seek beauty in detail, craftsmanship, and individuality.
- Wander through sleek studios and independent designer showrooms that define the city’s creative edge.
- Explore beach side avenues lined with curated collections and one of a kind finds.
- Meet visionaries redefining contemporary Arab style through elegance and innovation.
- Your concierge connects you with Dubai’s hidden fashion gems away from the malls and into the ateliers.
Book your fashion journey and experience Dubai’s design heartbeat firsthand.
SECRET CITY TOUR
The Origins
A historical journey through Dubai
Where past and present meet
Explore Dubai’s soul through its oldest streets and cultural landmarks. “The Origins” tour traces the city’s transformation from a humble pearl-diving village to a glittering global metropolis. All while revealing the human stories that shaped it.
- Walk through the historic lanes where merchants once traded gold, spices, and stories.
- Discover the nation’s birth, told through immersive exhibits and rare archival treasures.
- Step into ancient ruins that whisper tales from over 2,000 years ago.
- Cruise and stroll through vibrant neighborhoods that blend heritage with modern day life.
Uncover the layers of a city built on vision, resilience, and timeless tradition
SECRET CITY TOUR
The Foodie
A culinary journey for gourmands
Taste Dubai’s story, one bite at a time
Indulge your senses in the flavors that define Dubai’s identity. A delicious fusion of Arabic heritage and global influence. “The Foodie” tour celebrates the city’s diverse palate through handpicked dining stops and artisanal tastings that bring every flavor to life.
- Begin your morning in a serene courtyard with fragrant Arabic coffee and local delicacies.
- Experience the variety and richness of this regional staple, from honeyed sweetness to caramel depth.
- Follow your taste buds to a hidden local favorite, chosen based on your preferences.
- Watch master chocolatiers craft bean-to-bar perfection infused with regional spices.
Book your gourmet exploration and savor Dubai like a local insider
SECRET CITY TOUR
The Artist
Art galleries, street art & architecture
Where creativity meets the cityscape
Dubai’s art scene is as bold and diverse as its skyline. “The Artist” tour takes you through contemporary galleries, vibrant street art, and visionary architecture that together tell the story of a city forever in motion.
- Discover exhibitions curated by leading local and international artists.
- Wander through the region’s creative epicenter. Where galleries, studios, and cafés collide.
- Uncover murals that transform the city’s walls into open-air museums.
- Experience contemporary Arab art in a minimalist, waterfront setting.
- Trace Dubai’s evolution through its defining modern structures and design landmarks.
Book your creative journey and witness Dubai’s art and architecture come alive.
SECRET CITY TOUR
Bespoke Tour
Tailored to you
Your Dubai, your way
For those who seek something truly personal, our Bespoke experience is entirely customized to your interests, be it design, gastronomy, architecture, or hidden heritage. Your concierge crafts every moment to your rhythm and curiosity.
Designed exclusively for you, from cultural landmarks to private ateliers.
Enjoy exclusive introductions and behind-the-scenes moments across the city.
Private transportation, flexible timing, and concierge-level attention to detail.
Let us design your perfect Dubai morning
tailored, exclusive, and unforgettable.
Book Your Tailored City Tour
The Fashionista
For the love all things fashion
From AED 1,800
per car (up to 4 guests).
Pickup: 09:00 AM
Drop-off: 01:00 PM
From the city’s design districts to curated boutiques and local artisans, this tour explores Dubai’s fashion culture through an insider lens.
Your Discovery Journey Includes:
✓ Discovery of Dubai Design District
✓ Curated boutique & concept store visits
✓ Local and regional designer showrooms
✓ Creative studios & fashion artisans
Languages:
English, French, or Italian
(upon availability)
The Origins
A historical journey through Dubai
From AED 1,800
per car (up to 4 guests).
Pickup: 09:00 AM
Drop-off: 01:00 PM
Explore the neighborhoods, traditions, and stories that have shaped Dubai’s identity, from ancient trade hubs to heritage sites.
Your Discovery Journey Includes:
✓ Old Town & Al Fahidi district
✓ Historical trading routes & creek views
✓Archaeological & cultural landmarks
✓ Traditional crafts & local artisans
✓ Satwa District
Languages:
English, French, or Italian
(upon availability)
The Foodie
A culinary tour for gourmands
From AED 1,800
per car (up to 4 guests).
Pickup: 09:00 AM
Drop-off: 01:00 PM
Taste your way through Dubai’s diverse culinary landscape, from traditional Emirati bites to modern gastronomic creations.
Your Discovery Journey Includes:
✓ Breakfast and tasting experience
✓ Specialty markets & artisanal shops
✓ Authentic local dining stop
✓ Visit to a local chocolatier or atelier
Languages:
English, French, or Italian
(upon availability)
The Artist
Art galleries, street art & architecture
From AED 1,800
per car (up to 4 guests).
Pickup: 09:00 AM
Drop-off: 01:00 PM
Discover Dubai’s creative pulse through curated visits to galleries, street art districts, and landmark architectural spaces.
Your Discovery Journey Includes:
✓ Contemporary galleries & collectives
✓ Street art districts & public installations
✓ Cultural art centers & ateliers
✓ Architectural icons and modern landmarks
Languages:
English, French, or Italian
(upon availability)
Bespoke
Tailored by our tour concierge
From AED 2,900
per car (up to 4 guests).
Pickup: 09:00 AM
Drop-off: 01:00 PM
Your guide designs an exclusive itinerary based on what most inspires you, culture, food, fashion, art, or hidden corners of the city.
Your Discovery Journey Includes:
✓ Fully customised route & themes
✓ Exclusive access & curated selections
✓ Unique hidden-gem experiences
✓ Refined, personalised hosting
Languages:
English, French, or Italian
(upon availability)
Discover More Signature Journeys
Explore signature experiences across desert, sea, and city.
Each journey is crafted to transform the ordinary into extraordinary.
Book Your Experience
The Fashionista
The Fashionista
For the love all things fashion
From AED 1,800
per car (up to 4 guests).
Pickup: 09:00 AM
Drop-off: 01:00 PM
A private, style-forward journey through Dubai’s creative fashion scene. From modern design districts to hidden ateliers and homegrown labels redefining Middle Eastern style.
Your Discovery Journey Includes:
✓ Discovery of Dubai Design District (D3)
✓ Jumeirah’s concept boutiques
✓ Local & Middle Eastern designer showrooms
✓ Curated introductions to independent fashion houses and creative studios
Languages:
English, French, or Italian
(upon availability)
The Origins
The Origins
A historical journey through Dubai
From AED 1,800
per car (up to 4 guests).
Pickup: 09:00 AM
Drop-off: 01:00 PM
Step back in time and explore Dubai’s origins. From ancient trade routes and cultural landmarks to the stories that shaped its evolution into a global city.
Your Discovery Journey Includes:
✓ Old town of Bur Dubai
✓ Etihad Museum
✓ Jumeirah Archaeological Site
✓ Deira Creek
✓ Satwa District
Languages:
English, French, or Italian
(upon availability)
The Foodie
The Foodie
A culinary tour for gourmands
From AED 1,800
per car (up to 4 guests).
Pickup: 09:00 AM
Drop-off: 01:00 PM
Savor Dubai’s rich culinary landscape. From traditional Emirati flavors to artisanal creations and world-class gastronomy.
Your Discovery Journey Includes:
✓ Breakfast at Arabian Tea House
✓ Date tasting experience
✓ Authentic local dining stop
✓ Mirzam Chocolate Factory visit
Languages:
English, French, or Italian
(upon availability)
The Artist
The Artist
Art galleries, street art & architecture
From AED 1,800
per car (up to 4 guests).
Pickup: 09:00 AM
Drop-off: 01:00 PM
A curator-led discovery of Dubai’s creative pulse. From contemporary galleries and avant-garde installations to its most striking architectural icons.
Your Discovery Journey Includes:
✓ “Galleries of the moment”
✓ Alserkal Avenue district
✓ Street art highlights
✓ Jameel Art Centre
✓ Dubai’s modern architecture trail
Languages:
English, French, or Italian
(upon availability)
Bespoke
Bespoke
Tailored by our tour concierge
From AED 2,900
per car (up to 4 guests).
Pickup: 09:00 AM
Drop-off: 01:00 PM
We design the perfect Dubai morning for you. Unique, exclusive and entirely your way.
Your Discovery Journey Includes:
✓ A fully customised route based on your interests and wishes
✓ Private, exclusive and curated selections across the city
Languages:
English, French, or Italian
(upon availability)